Creativity to find possibilities. Strategy to give them direction. Technology to make them real.
I'm the founder of LowOrbits, a strategic consultant and a university lecturer. My work connects business experience, creativity and education with new ways to learn, make decisions and build.
I combine LowOrbits with my work as a full-time lecturer at La Salle Barcelona, where I coordinate the Creativity & Innovation subject.
My work connects technology, human knowledge and business perspective. I'm interested in how this combination can help people work better, make clearer decisions and open up opportunities for business growth.
I've worked in classrooms, agencies, manufacturing businesses and my own ventures. My background in advertising and psychocreativity has connected with digital strategy, team leadership and business transformation. Creativity helps me find alternatives; education helps me share knowledge; and business experience gives them direction and practical purpose.
Today, I also apply AI to turn knowledge into tools, reduce repetitive work and improve productivity. It's not about adopting technology because it's new, but understanding where it can add value: for people, processes and business development.
Selected chapters that have shaped how I work. Business experience and teaching have developed alongside each other, not as separate careers.
Founder · Strategy and applied AI
I bring together my professional and teaching experience to help organisations adopt AI thoughtfully: understand opportunities, develop capabilities and build useful tools. Consulting, training and development are available independently.
Full-time lecturer · Creativity & Innovation subject coordinator
I coordinate and teach Creativity & Innovation across business and technology degrees, connecting creative thinking and innovation frameworks with business models and practical execution.
I also teach Entrepreneurship & Venture Capital, Principles of Marketing and E-Commerce, among other subjects. My coordination responsibility applies only to Creativity & Innovation.
Marketing and digital transformation leadership
A role in B2B manufacturing focused on brand positioning, organising digital assets and using indicators to guide marketing decisions. This is previous experience, not a current role.
Marketing Project Manager & Digital Strategy
Digital strategy and international positioning for an advanced manufacturing technology business. I worked on its website, customer portal, e-commerce and online academy, connecting acquisition, customer relationships and technology education.
Digital Project Manager
I coordinated digital projects for Spain and Portugal, connecting local teams, the agency and Nissan Europe's guidelines. I participated in integrating the digital ecosystem into Adobe Experience Manager, focusing on content, UX, SEO and campaigns.
My role was through Patterson Agency, previously Plan Comunicacción, rather than direct employment by Nissan.
Founder · Digital marketing consultant
I founded and ran a consultancy focused on SEO, SEM, web projects and digital growth for clients in education, services, fashion and e-commerce. During this period I also served as a Google Academy trainer.
IT, growth and digital strategy leadership · Teaching
I worked across technology, digital marketing, design, communication and online growth during a period of international expansion. I also taught interactive design, multimedia and technology applications within business programmes.
Previously European University: the same institution, where I combined professional and teaching responsibilities.
Co-founder · Santiago, Chile
One of my first ventures: a multimedia and web development company. The connection between creativity, communication and technology was already there at the start of my career.
Creative thinking lecturer · Master's in Psychocreativity
I taught creative thinking and applied creativity, combining theory, exercises and methods for generating, developing and evaluating ideas. A formative chapter in my understanding of creativity as a practical skill.
My role ended in 2024 when the master's programme closed.
Social Media & PR lecturer
I taught social media strategy and digital brand positioning in an international business context, connecting platforms, content and business communication.
Creative thinking lecturer · Master's in Applied Communication
I taught creative thinking within an applied communication programme, bringing creativity methods into idea development and professional practice.
I've studied it, taught it and applied it in business projects. I see it as a skill you can practise: look differently, connect seemingly separate elements and explore alternatives before accepting the first answer.
The question isn't just which tool to use. It's what we could do differently.
I've shared this perspective at TEDxGràcia, Ignite BCN, UAB talks and ESADE Creapolis workshops.
My education doesn't belong to a single discipline. I've kept expanding it to better understand people, business and technology's possibilities.
University studies in Advertising and Marketing at Universidad del Pacífico, Chile (1999–2003). A foundation for understanding how to develop propositions, communicate ideas and connect with people's needs.
Master's in Psychocreativity (2004), postgraduate studies in Creative Communication (2004) and Psychology of Creativity (2003) at Universitat Autònoma de Barcelona. The foundation of my teaching and approach to innovation.
Training in digital transformation at La Salle (2020), machine learning and agile methodologies (2020), and Python fundamentals and cybersecurity at La Salle (2025). I complement it with self-directed learning and experimentation in AI, automation and knowledge systems.
Thinking, teaching and building are three ways to help an organisation move forward.
Not every business needs the same thing. Some need strategic direction; others want their teams to learn how to apply AI; others need a tool or an automation. At LowOrbits, you can work with me on one of these needs or connect them within a project.
Understand the context, recognise opportunities and decide what's worth doing, with clear priorities and boundaries.
Explore the serviceTurn knowledge into practical learning so people can use AI with judgement and autonomy.
Explore the serviceDevelop tools, prototypes and workflows that let you test an idea in real work.
Explore the serviceI also develop my own products. Krakencast connects two longstanding interests: sharing knowledge and designing technology to make it more accessible.
See Krakencast →Outside professional projects, I explore music, audio production and creative technology. I'm also interested in personal knowledge systems and better ways to learn.
Not everything has to become a service. Sometimes experimenting, combining ideas and learning something new is enough.
If you need strategic perspective, training for your team or help building something useful with AI, tell me about your context. We'll speak directly and see whether working together makes sense.
Book 30 minutes